Starting off with sketches, I hand drew a font using graph paper. I then redrew it again digitally, in Illustrator. The font I created was titled 'Mental Block'. After seeing this type completely finished, I started to experiment and try out different words with the letters. This made me think of the game Monopoly, so I decided to rebrand the game with a Buffalo twist. I created all of the assets to play this game, including the box, game board, title deed cards, money, the game directions, and I even imagined what the each players game piece would be.
buffalo monopoly
AAF Buffalo Advertising Awards 2023 | Gold ADDY and Student Best of Show