svedka ad campaign

Throughout this project, I was able to practice some of my videography and editing skills and I discovered that I have a secret love for it. My concept for this campaign was 'Refresh Your Summer'. I wanted a refreshing feel so to convey that I thought I could experiment filming with water. By using a fish tank I was able to get the exact look I was picturing. The bright fresh fruit against the white background was another nudge to feeling refreshed when taking a bite out of a juicy fruit on a hot summer day.